With content being a major player in the online world, should your company website have a blog? Some companies can get away with not having one, but they still update their content regularly with new articles and other educational content. Kind of like a blog, but they call it content marketing. A blog used …
Ah, the start of a new year. If you’ve read anything online in the past week then you’re already overwhelmed by clichés, so I’ll refrain from adding to that. But I love the beginning of a new year. It reeks of promise and potential, and no matter how bad last year was, hope springs …
After last month’s post on what makes a good direct-response sales letter, I was asked an interesting question. What about direct-response in the B2B sector? Are direct-response sales letters even used in B2B? The answer: Yes, they are, but there are some differences between B2C and B2B, and it comes down to the differences …
I have a confession to make. As much as I love writing lead-generating online copy – and I do – writing online sales letters is my favourite type of project. Direct response sales letters, that is. Anyone who’s ever been online has seen an online sales letter, they’re hard to miss. Most times you …
Now you have your lead magnet set up, you might want to automate your follow up emails and use an autoresponder. An autoresponder is a program that automatically sends prewritten emails to your list at a predetermined time, and frequency. Predetermined by you, of course. Anyone who has ever signed up to a list …
In my last post I told you about the huge ROI (Return on Investment), you can get from sending a regular e-newsletter, as well as the trust and relationships you build with your clients, and prospective clients. But even the most compelling emails are useless if you don’t have a list to send them …
One of the best marketing tools for business is the e-newsletter. Big companies, small companies, B2B and B2C, as well as information marketers and service professionals can all benefit from sending out a regular newsletter. They can be shared, they are linkable, and you can easily track the activity to measure what’s working and …
Contrary to what a few people have predicted about the demise of email, it continues to be one of the strongest online marketing tools available. Think about it, almost everyone online has an email address, and if you buy anything, or subscribe to anyone’s list, you need to give your email address for confirmation. …
At some time, most of us have read a catalogue, of sorts. Even if you’ve never flipped through a glossy, full-colour magazine-type catalogue – remember the mailbox stuffed full of them last Christmas? – you’ve likely shopped online and read the descriptions of the things that caught your eye. Did you notice anything about …
In online marketing, your content drives the marketing process and leads to sales. We know that content is king. Every website needs relevant and useful content. People have a problem they need to solve, and they search online for information and, ultimately, a solution to that problem. That’s where your website content can outperform …