BigSky Articles

Direct-Response Sales Copy – The Difference Between B2C And B2B

Direct-Response Sales Copy – The Difference Between B2C And B2B

  After last month’s post on what makes a good direct-response sales letter, I was asked an interesting question. What about direct-response in the B2B sector? Are direct-response sales letters even used in B2B? The answer: Yes, they are, but there are some differences between B2C and B2B, and it comes down to the differences …

Read More Read More

Direct Response Sales Letters – The Good, The Bad, And The Unbelievable.

Direct Response Sales Letters – The Good, The Bad, And The Unbelievable.

  I have a confession to make. As much as I love writing lead-generating online copy – and I do – writing online sales letters is my favourite type of project. Direct response sales letters, that is. Anyone who’s ever been online has seen an online sales letter, they’re hard to miss. Most times you …

Read More Read More

The Super Power of The E-Newsletter

The Super Power of The E-Newsletter

  One of the best marketing tools for business is the e-newsletter. Big companies, small companies, B2B and B2C, as well as information marketers and service professionals can all benefit from sending out a regular newsletter. They can be shared, they are linkable, and you can easily track the activity to measure what’s working and …

Read More Read More

Good, Better, Best Email Marketing

Good, Better, Best Email Marketing

  Contrary to what a few people have predicted about the demise of email, it continues to be one of the strongest online marketing tools available. Think about it, almost everyone online has an email address, and if you buy anything, or subscribe to anyone’s list, you need to give your email address for confirmation. …

Read More Read More

How To Make Your Catalogue Copy Sizzle, Not Fizzle!

How To Make Your Catalogue Copy Sizzle, Not Fizzle!

  At some time, most of us have read a catalogue, of sorts. Even if you’ve never flipped through a glossy, full-colour magazine-type catalogue – remember the mailbox stuffed full of them last Christmas? – you’ve likely shopped online and read the descriptions of the things that caught your eye. Did you notice anything about …

Read More Read More

So, What Does A Content Strategist Do? And Why The Silly Name?

So, What Does A Content Strategist Do? And Why The Silly Name?

  In online marketing, your content drives the marketing process and leads to sales. We know that content is king. Every website needs relevant and useful content. People have a problem they need to solve, and they search online for information and, ultimately, a solution to that problem. That’s where your website content can outperform …

Read More Read More

White Hot … White Papers

White Hot … White Papers

  With more and more businesses realising that good content is what influences purchasing decisions, white papers form an integral part of a B2B online marketing strategy. According to the Content Marketing Institute, 80% of B2B companies have a content marketing plan. And, of the different types of content used, many of your potential customers …

Read More Read More