BigSky Articles

SEO – So Easily Obtained

SEO – So Easily Obtained

Mention SEO and you’ll likely get one of three responses – confusion, fear, or indifference. And some think SEO is no longer important, but you still need to use certain keywords in your content and social media to be found in searches. Many people don’t want to touch SEO because the rules keep changing, and …

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Passion or Purpose? Why Not Both?

Passion or Purpose? Why Not Both?

There’s a lot of advice around about following your passion if you want to be happy and successful. Most of us have heard: Follow your passion and success/money will follow. But if you Google ‘follow your passion’ the first page is full of advice about NOT following your passion. So what’s going on here? Doing …

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Love Me, Love My Brand – Building Trust

Love Me, Love My Brand – Building Trust

Following on from last month’s post about branding I’m going to talk about why people prefer to do business with those they know, like, and trust. Of course they do … It makes sense if you think about it … No one wants to do business with someone who seems shifty and unpleasant. In fact, …

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Branding: How To Rise Above The Crowd

Branding: How To Rise Above The Crowd

Branding. It’s not just something farmers do to their livestock. And it’s no longer just your company name on your product or service. It’s about telling your story and why you’re different to the competition, and, most important of all, why you’re the better choice. It’s about being recognised, talked about, and trusted to deliver …

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Lead Generation – It’s Not Just Emails

Lead Generation – It’s Not Just Emails

Previously I’ve talked about building your email list as one of the most effective ways to add value to your clients and prospective clients, and to generate leads. But sending compelling emails isn’t the only way to do it … What about direct mail campaigns, social media, landing pages, banner ads, and LinkedIn? And the …

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Now Let’s All Be Professional Here …

Now Let’s All Be Professional Here …

Here’s a cautionary tale – well, two cautionary tales – about over-estimating your abilities, and trying to save a buck. Now this can apply to your business, your copy needs, or even a website overhaul. Or anything else, really … I recently rebranded and changed my web hosting, within months of each other. Yeah, I …

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Is Your Home Page Worth Writing Home About?

Is Your Home Page Worth Writing Home About?

If first impressions count – and we know they do – then your home page has to do a lot of work. Your website may have thousands of pages, or just a few, but many people won’t see them if your home page is confusing and uninviting. Just as books are judged by their covers, …

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It’s Not About You …

It’s Not About You …

Every website has an About page where you can learn more about the people and the company. Perhaps yours has some background information, and a history of your company. Nothing special, after all, no one really reads that stuff, do they? Well, it turns out that, yes, they do. You’d be surprised at how many …

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Landing Pages – How To Do it Right

Landing Pages – How To Do it Right

  Some claim that landing pages and sales letters are the same thing. Now, most landing pages are sales letters, but not all sales letters are landing pages. Therefore, not the same thing. And the two terms aren’t interchangeable. Not all landing pages are created equal – I could also say the same of sales …

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Freelance Copywriter? Your Website Deserves the Best

Freelance Copywriter? Your Website Deserves the Best

  After checking out your competition’s website you’re horrified to see that it looks so much better than yours. And they seem to be doing more business. You’re as good as they are – better, you secretly think. Wait, no, you are better, people tell you all the time how good you are. You need …

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