BigSky Articles

Branding: How To Rise Above The Crowd

Branding: How To Rise Above The Crowd

Branding. It’s not just something farmers do to their livestock. And it’s no longer just your company name on your product or service. It’s about telling your story and why you’re different to the competition, and, most important of all, why you’re the better choice. It’s about being recognised, talked about, and trusted to deliver …

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Lead Generation – It’s Not Just Emails

Lead Generation – It’s Not Just Emails

Previously I’ve talked about building your email list as one of the most effective ways to add value to your clients and prospective clients, and to generate leads. But sending compelling emails isn’t the only way to do it … What about direct mail campaigns, social media, landing pages, banner ads, and LinkedIn? And the …

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Now Let’s All Be Professional Here …

Now Let’s All Be Professional Here …

Here’s a cautionary tale – well, two cautionary tales – about over-estimating your abilities, and trying to save a buck. Now this can apply to your business, your copy needs, or even a website overhaul. Or anything else, really … I recently rebranded and changed my web hosting, within months of each other. Yeah, I …

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It’s Not About You …

It’s Not About You …

Every website has an About page where you can learn more about the people and the company. Perhaps yours has some background information, and a history of your company. Nothing special, after all, no one really reads that stuff, do they? Well, it turns out that, yes, they do. You’d be surprised at how many …

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Landing Pages – How To Do it Right

Landing Pages – How To Do it Right

  Some claim that landing pages and sales letters are the same thing. Now, most landing pages are sales letters, but not all sales letters are landing pages. Therefore, not the same thing. And the two terms aren’t interchangeable. Not all landing pages are created equal – I could also say the same of sales …

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In Praise Of The Company Blog

In Praise Of The Company Blog

  With content being a major player in the online world, should your company website have a blog? Some companies can get away with not having one, but they still update their content regularly with new articles and other educational content. Kind of like a blog, but they call it content marketing. A blog used …

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Happy New Content Marketing 2017

Happy New Content Marketing 2017

  Ah, the start of a new year. If you’ve read anything online in the past week then you’re already overwhelmed by clichés, so I’ll refrain from adding to that. But I love the beginning of a new year. It reeks of promise and potential, and no matter how bad last year was, hope springs …

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