BigSky Articles

Why Shouldn’t You Write Your Own Resume?

Why Shouldn’t You Write Your Own Resume?

  So, you’ve tired of your old job, you can’t stand the boss, or you just can’t go any higher within that company. You’ve had a look at what’s available and you’ve spotted your dream job. You’re ready to dust off your resume, give it a spruce up, and go for it. Hold it right …

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White Hot … White Papers

White Hot … White Papers

  With more and more businesses realising that good content is what influences purchasing decisions, white papers form an integral part of a B2B online marketing strategy. According to the Content Marketing Institute, 80% of B2B companies have a content marketing plan. And, of the different types of content used, many of your potential customers …

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The Case For Case Studies

The Case For Case Studies

  The purpose of a company’s website is to attract visitors, engage them and help them find what they’re looking for. No one stumbles upon your website unless they’re looking for something, more specifically, they’re looking for a solution to a problem they have. Everyone loves a good story, especially a good story with characters …

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Not Another New Year Post …

Not Another New Year Post …

  For many people, the week between Christmas and the new year is a time to rest, relax, get over the Christmas festivities, spend time with friends and family, and get ready to usher in the New Year with the best of intentions. This is one of my favourite times of every year. I call …

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Let’s Get One Thing Clear

Let’s Get One Thing Clear

  When you get praise from two of America’s A-list copywriters, you know you’re on the right track. And when they tell you they like your ‘clear and punchy’ writing style, you know all those years of study were worth it, especially when that’s what you were aiming for. These days I regard the A-list …

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A Hot Australian Halloween – Who Cares?

A Hot Australian Halloween – Who Cares?

  Drag out the pumpkins, skeletons, fake blood and spiderwebs and step away from the air-conditioner,  it’s Halloween. Not such a big deal here in Australia. And I’m sure that has nothing to do with it being spring and the pumpkin plants are just getting started. There are pumpkins in the shops, though obviously not …

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Fake, Phony, Fraud … Not Us! We’re High-Achieving Women

Fake, Phony, Fraud … Not Us! We’re High-Achieving Women

  Why is it that no matter how accomplished some women are they can still feel like frauds? Despite the apparent equality of the sexes now, many women feel as if they need to work harder and achieve more to keep up with their male counterparts. And despite their academic achievements, high status and position …

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A Timely Reminder …

A Timely Reminder …

Humans are the only living things with any perception of time. In fact, time is a man-made construct to create reference points so we can make sense of the passing of ‘time’. It only exists in our minds. Imagine having a conversation with someone about the past or the future without having a reference point …

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Some Of The Best …

Some Of The Best …

  When I’m doing my research and general reading I often come across a quote that gives me one of those aha or ohhh moments. They resonate so deeply with me I write them down so I don’t forget, usually on a piece of scrap paper or whatever is on hand at the time. Over …

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Got My Attention …

Got My Attention …

There’s no need to remind anyone how busy life is these days. We all have to-do lists longer than our arms, places to be, people to see, or is that places to see and people to be? To each his own … Everyone wants his or her mind chock full of useful information but no …

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