BigSky Articles

Multi-Channel Marketing for Real Connections

Multi-Channel Marketing for Real Connections

Continuing on from last month’s post about the buyer’s journey, I’m going to expand on multi-channel marketing to distribute that content to your audience. People engage with content in different ways so it makes sense to use a range of channels to increase the chances of your content being consumed. Your choice of channels will …

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The Buyer’s Journey – Understand it and Serve your People

The Buyer’s Journey – Understand it and Serve your People

To successfully market to your target audience you first need to understand the three stages your customers go through in the buying process. This is often called the buyer’s journey, which is the marketer’s shortened version of the hero’s journey, the template almost every good story is based upon … Once the buyer’s journey is …

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Email Marketing – A Better Way

Email Marketing – A Better Way

Love it or hate it – and most people do both – email is here to stay. As much as it stresses people out, they still continue to check their inbox multiple times a day – as often as every six minutes for some. It’s a fear of missing out … But, most of the …

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The Future of Content Marketing – Love and Loyalty

The Future of Content Marketing – Love and Loyalty

Content marketing continues to grow, and grow up. Your customers don’t want to be searching for and comparing products between companies every time they need or want to buy something. They want life to be easier. They’re busy people and the easier you make it for them, the more likely they’ll become loyal customers. And …

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Video Email Marketing – Because You Can!

Video Email Marketing – Because You Can!

Still one of the best marketing strategies of all time, email marketing can give you a 3800% return on investment … Seriously, that’s not a typo. That’s a return of $38 for every marketing dollar you spend. That’s insanely lucrative … And that’s a conservative figure. But, Aren’t People Tired of Marketing Emails? With all …

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Video Marketing – Get On Board Now

Video Marketing – Get On Board Now

Of all the online marketing channels available now, video has to be the easiest way to get people’s attention and pull them into your content. It’s been said that if a picture is worth a thousand words, then a video is worth a thousand pictures … Online video marketing is everywhere, and it isn’t going …

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Online Marketing Trends in 2018

Online Marketing Trends in 2018

At the core of good content marketing is, of course, good content. There is no substitute for interesting, relevant, and authentic content. But, at the beginning of every year it comes to light that certain content marketing trends have been a big hit in the last twelve months. Customer-Driven … Content marketing is no longer …

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SEO – So Easily Obtained

SEO – So Easily Obtained

Mention SEO and you’ll likely get one of three responses – confusion, fear, or indifference. And some think SEO is no longer important, but you still need to use certain keywords in your content and social media to be found in searches. Many people don’t want to touch SEO because the rules keep changing, and …

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Passion or Purpose? Why Not Both?

Passion or Purpose? Why Not Both?

There’s a lot of advice around about following your passion if you want to be happy and successful. Most of us have heard: Follow your passion and success/money will follow. But if you Google ‘follow your passion’ the first page is full of advice about NOT following your passion. So what’s going on here? Doing …

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