Using Video to Create Authentic Connections

Using Video to Create Authentic Connections

Video camera

If you really want to make an authentic connection to your target audience the best way to do it is live, in person.

Public speaking and other live events can have a huge impact on your marketing efforts and they let your audience experience the real you and your brand.

But, your live events can only reach a limited number of people, and those who are geographically or financially disadvantaged will miss out on what you have to offer.

Thanks to power of the Internet it’s easier than ever before to reach millions of people at once, and to use a medium that’s the next best thing to being there in person.

Never Underestimate the Power of Video

No one can be everywhere but you don’t have to be if you put the power of video to work for you.

After all, even your live events will be recorded and turned into videos so those who couldn’t attend can still benefit from your message and your wisdom.

No one has to miss out anymore, all it takes is a decent Internet connection and they can enjoy your videos no matter where in the world they happen to be.

But are you really using video’s capacity and influence to best advantage?

The Real You in Video

Sure, you can make connections and change people’s lives through your writing, people have been doing just that for centuries, but now there’s a better and quicker way.

You can still get your writing out there, but instead of just a block of text that’s open to interpretation, you can speak your message with your own personality and truth for a more meaningful connection.

People can see who you really are and the saying show don’t tell takes on a whole new meaning when you use video.

You can literally show your audience exactly what you mean so there’s no ambiguity and nothing can be taken out of context.

Get creative and use all manner of visual aids to get your message across so people can understand it the way you intended.

Show your Passion Through Video

It’s entirely possible to convey your passion for a subject through your writing. Good writers do it all the time.

But when people can see how passionate you are about something it becomes contagious and draws them in, especially if you have the personality to go with it.

Even if you’re an introvert, hate being in front of the camera, or just don’t think you have the right look or voice to engage an audience, you can hire others to do it for you.

Not everyone is destined for video celebrity and it can be hard to get your message across if you don’t have the personality for it.

Unless you’re absolutely set on being the face of your brand, it’s best to find someone who personifies what you’re trying to say and make them your ambassador.

Just choose wisely because the video representative of your brand will make or break your marketing efforts.

Provide Instant Gratification with Video

Now that you’re convinced and ready to start your video marketing, put some thought into how often and how long your videos will be.

Your target audience will be the deciding factor and main influence on both counts; it all depends on your product or service.

Younger audiences crave the instant gratification that video offers and if your videos are good, consider posting a short one every day, especially on social media.

It’s a sure way of making people engage with your brand daily just to see what you’ll post. And it keeps your brand top of mind.

Older, more professional audiences might be happy with weekly videos, but there are so many variables it’s best to try a few strategies to see what works for you.

Better yet, ask your audience what they want.

Never assume you know what they want or need, always ask. They’ll appreciate you even more because you’re taking the time to get to know them and give them what they want.

You’re here for them. Do your best to serve them in the best way possible.



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