Video Email Marketing – Because You Can!

Video Email Marketing – Because You Can!

A Mobile Phone Being Used to Make a Video

Still one of the best marketing strategies of all time, email marketing can give you a 3800% return on investment …

Seriously, that’s not a typo. That’s a return of $38 for every marketing dollar you spend.

That’s insanely lucrative …

And that’s a conservative figure.

But, Aren’t People Tired of Marketing Emails?

With all the spam and other garbage that lands in people’s inboxes, how do you get people to even open your emails, let alone read them, and heed your call-to-action?

Well, that’s where your email subject line does all the heavy lifting, but I have and I will talk more about that in other posts.

Let’s assume your emails are eagerly opened because of your captivating, just-can’t-resist subject lines …

How do you keep the reader’s attention?

As I said in my last post, it’s all about video now, so including video in your emails can increase conversions, and brand awareness …

As well as educate and enthral your readers, and increase shares on social media, and by forwarding the email to other people.

Yes, good videos can do all that …

But, notice I said ‘good’ …

Read my last post on creating engaging videos …

Video Can Do All This …

Besides lifting your ROI and click-through-rates – as if that isn’t enough – video email marketing can:

  • Make your messages stand out and be remembered longer
  • Give your company a human touch
  • Reduce ambiguity and make your message crystal clear – text can sometimes be misinterpreted
  • Have more of an emotional impact
  • Shorten the sales cycle by reducing buying decision time
  • Increase customer interaction by as much as 300%
  • Reach more people than just your subscriber list when the emails are shared and forwarded

Those are some pretty compelling reasons to add video to your email marketing campaigns, but how do you make them interesting and valuable to the viewer?

What Sort Of Videos Should You Make?

Well, here you can get as creative as you want but …

Depending on what product or service you’re selling, you could:

  • Demonstrate the benefits. Seeing it being used is more convincing than reading about it.
  • Take your viewers on a tour of your offices, your manufacturing plant, where you source your materials, your shipping department, anywhere that’s likely to be considered different and educational.
  • Introduce yourself, and your staff, so people know who they’re dealing with.
  • Showcase glowing testimonials from happy customers.
  • Answer some of the more frequently asked questions.
  • Address any doubts or barriers that may come up when people are deciding to purchase.
  • Deliver short training and how-to videos.
  • Interview a knowledgeable expert.
  • Announce something new and exciting.
  • Record happy holiday greetings from you and your staff.

As long as the videos are short and relevant there’s no end of fascinating things you can do to capture your reader’s attention.

Just Keep It Short, Simple And To The Point …

And, unless the product or service really calls for it, speak in a casual, conversational tone.

Use only one video per email. You don’t want to overwhelm your subscribers.

And be sure to track your results – your open rates, video views, and click-through-rates and conversion rates – so you can gauge what’s working and what’s not.

Should You Embed?

Should you embed the videos into your email, or ask the viewer to click on a link?

A few years ago most email software couldn’t play video within the email but we’ve come a long way, baby, so I say yes, embed it into your email, but don’t have it autoplay. Let the viewer click the play button when they’re ready …

And always include a text link for people who either don’t want to watch the video in their inbox, or don’t have the software to enable them to …

There Are No Barriers To Making Good Marketing Videos

Video is so cheap and easy to make now that there’s no excuse for boring marketing emails …

Just use your imagination and ask yourself what is it your subscribers want – then give it to them in a short but captivating video …

And don’t forget your call-to-action, you didn’t make those masterpieces for nothing.



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