SEO – So Easily Obtained

SEO – So Easily Obtained

SEO - So Easily Obtained
SEO is much simpler now

Mention SEO and you’ll likely get one of three responses – confusion, fear, or indifference.

And some think SEO is no longer important, but you still need to use certain keywords in your content and social media to be found in searches.

Many people don’t want to touch SEO because the rules keep changing, and who has the time to keep up with all that?

But, really, Search Engine Optimisation is simple if you remember a few important points.

No More Keyword Stuffing

Gone are the bad old days of keyword stuffing, dirty tricks, and boring content that’s so obviously not written for people to read.

Google has made it all so easy now with its artificial intelligence, Rank Brain, which reads and evaluates your pages the same way people do – so just write for your target audience. I’ve been saying it all along …

Good content that resonates with your readers, answers their questions, and does what you intended it to do will always rank better.

That’s because your visitors stay on your site, click on your call-to-action, share your content on social media, or click to other pages within your site. All this tells Google that your website is good, and useful, and it will reward you by giving your ranking a boost.

But You Still Need Keywords

Of course, there are other things you can do, and I’ll go into more detail in future articles, but for now we’ll focus on easy things you can do to optimise your content, and therefore your website.

You need to start by finding the best keywords to use. Google’s keyword planner will give you some basic information and general trends, but if you’re serious about SEO you’ll need to use something that provides more data. Tools like and are good investments. There are a lot of different tools out there, you’ll need to shop around to find the right one for you.

It helps to use your keywords not just in the content itself, but in the headline, tagline, and subheads.

The headline – or title – of your content is also the clickable link that’ll be seen in the search engine results. Make sure it’s interesting or intriguing enough that people will click on it.

The content your visitors can read is called on-page SEO, but there are some tweaks you can make behind the scenes that only search engines can read.

What Else Can You Do?

Writing a good meta description for your content, with relevant keywords is just as important if you want to rank well.

Your site’s Domain Authority is another major factor in effective SEO. Good links, backlinks, and how long your site has been around will all make an impact.

Quality backlinks – links from other sites to your content – from sites with good domain authority tells Google you’re a trusted and respected site. When your backlinks come from trusted sources your site gains some of that trust too. A bit like having good testimonials from respected professionals in your field.

Just Deliver The Goods

No one really knows what Google’s algorithm is but if your website content is written for real people, is engaging and solves their problems, that’s all you really need.

The best thing you can do is check where your site is ranking, tweak your SEO, and study the sites that rank higher than you to see what they’re doing differently.

It all comes down to finding your target audience, being authentic, and delivering the goods.

I may have mentioned that before …




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